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Annie LaCroix, BA, LMT

After becoming a massage therapist and successfully running her own private practice for several years, Annie saw a need for better entry-level education for massage therapists.  Starting from the ground up, she designed curriculum that focused on practical application and resourcefulness rather than memorization.  She felt strongly that the science component of massage therapy should be emphasized along with the artistic nature of massage itself.  The curriculum is heavily evidence-informed, graduating students who have a high level skill set in research literacy and science- something not typical of the massage industry.

As the primary instructor, Annie works with each student individually to help them find the best fit for their particular skill set and passion.  The school, which has intentionally small classes, is tailored to each student.

Beyond the creation of core curriculum, Annie has also designed a teacher-training program for students interested in become massage educators.

In addition to being an instructor and academic director, Annie is very involved in the massage industry on a national level. She spent nine years on the Washington state board for the American Massage Therapy Association.  Two of those years she was the President.  She is a professional and school member of Associated Bodywork & Massage Professional organization.  She has participated in several legislative initiatives for Washington State Massage Therapists. She is a member of the Alliance for Massage Therapy Education, an item writer for the Massage and Bodywork Licensing Examination, a researcher for a pathology textbook and a textbook reviewer for Elsevier.

Annie has created and taught many continuing education classes over the years including her unique Business Bootcamp, a special class to help massage therapists become more comfortable with finances and business issues. She does business consulting for massage therapists as well. She formed the Wenatchee Massage Co-Op as a place for superior graduates to start their own independent practices after graduation. She has spoken at several state and national conventions about leadership and education in the massage therapy industry. 

Annie is a member of the Wenatchee Chamber of Commerce and the Wenatchee Sunrise Rotary. She is currently pursuing her Masters of Science in Human Nutrition and Functional Medicine.