CRI Founder

 
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ANNIE LACROIX, MS, BA, LMT

After becoming a massage therapist and successfully running her own private practice for several years, Annie saw a need for better entry-level education for massage therapists.

Starting from the ground up, she designed curriculum that focused on practical application and resourcefulness rather than memorization. She felt strongly about emphasizing the science component of massage therapy, along with the artistic nature of massage. The curriculum is heavily evidence-informed, graduating students who have a high level skill set in research literacy and science, which is not typical of the massage industry.

Beyond the creation of core curriculum, Annie has also designed a teacher-training program for students interested in become massage educators. In addition to her role as an instructor and academic director, Annie is involved in the massage industry on a state-wide and national level, including through the following contributions:

  • Nine years on the Washington State Board for the American Massage Therapy Association, including two years as the association’s president.

  • Professional and school member of Associated Bodywork & Massage Professional

  • Participation in several legislative initiatives for Washington State Massage Therapists.

  • Member of the Alliance for Massage Therapy Education

  • Item writer for the Massage and Bodywork Licensing Examination

  • Researcher for a pathology textbook

  • Textbook reviewer for Elsevier.

Annie has produced and taught several continuing education classes over the past 12 years, years including her unique Business Bootcamp⏤a special class that helps massage therapists become more comfortable with finances and business issues. She also provides business consulting for massage therapists. Annie formed the Wenatchee Wellness and Bodywork as a place for superior graduates to start their own independent practices after graduation. She has spoken at several state and national conventions about leadership and education in the massage therapy industry. 

Annie is a member of the Wenatchee Chamber of Commerce and the Wenatchee Sunrise Rotary. She is currently pursuing her Masters of Science in Human Nutrition and Functional Medicine.